The COVID-19 pandemic has impacted the hospitality industry with unprecedented force. Cancellations for meetings & events poured in as states began to enforce stay at home orders and closures for...
Read MoreThe COVID-19 pandemic has impacted the hospitality industry with unprecedented force. Cancellations for meetings & events poured in as states began to enforce stay at home orders and closures for...
Read MoreIn any economic downturn, the first rule to remember is there is always an end. Many companies will emerge stronger than before the downturn so look to the light at...
Read MoreSign One: I email, therefore I CRM. Please stop. If your email vendor identifies itself as a chimp, a monkey, or any other primate, you don’t have a database of...
Read MoreEmail surveys are a great way to get a guest’s feedback after their stay. Positive responses are always welcomed, but genuine responses are what is essential for the hotel to...
Read MoreWe know that subject lines directly impact open rates which impact conversion rates which impact bookings which impact revenues…but we just don’t give them the attention they deserve. But we...
Read MoreA blog is an opportunity to showcase a company's culture and personality while shedding some light on the products they offer. The goal of blogging is establishing authority through content...
Read MoreSocial media has become a staple marketing tool for today’s hospitality industry. Getting “likes” on Facebook and “followers” on Twitter are important objectives to increasing brand awareness. Other platforms are...
Read MoreEveryone, especially CRM vendors, often believe (hope?) data hygiene, or “data quality” is a non-issue. If ever there was an expectation just waiting to be unrealized it must be under...
Read MoreData security is no longer an IT issue. Worse, it is no longer a budget issue as the potential liability is so great that it must be addressed no matter...
Read More