23
Oct
Everyone, especially CRM vendors, often believe (hope?) data hygiene, or “data quality” is a non-issue. If ever there was an expectation just waiting to be unrealized it must be under...
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Author: Mike Schmitt
19
Oct
Data security is no longer an IT issue. Worse, it is no longer a budget issue as the potential liability is so great that it must be addressed no matter...
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11
Oct
Never have so many things been in raging conflict—the marketing department wants, no deserves, a “single view” of the company’s customers and prospects, yet the systems do not exist to...
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