30
May
The COVID-19 pandemic has impacted the hospitality industry with unprecedented force. Cancellations for meetings & events poured in as states began to enforce stay at home orders and closures for...
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Email Marketing
12
May
In any economic downturn, the first rule to remember is there is always an end. Many companies will emerge stronger than before the downturn so look to the light at...
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25
Jan
Email surveys are a great way to get a guest’s feedback after their stay. Positive responses are always welcomed, but genuine responses are what is essential for the hotel to...
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28
Nov
We know that subject lines directly impact open rates which impact conversion rates which impact bookings which impact revenues…but we just don’t give them the attention they deserve. But we...
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23
Oct
Everyone, especially CRM vendors, often believe (hope?) data hygiene, or “data quality” is a non-issue. If ever there was an expectation just waiting to be unrealized it must be under...
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11
Oct
Never have so many things been in raging conflict—the marketing department wants, no deserves, a “single view” of the company’s customers and prospects, yet the systems do not exist to...
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