30
May
The COVID-19 pandemic has impacted the hospitality industry with unprecedented force. Cancellations for meetings & events poured in as states began to enforce stay at home orders and closures for...
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Marketing Strategy Tag
28
Nov
We know that subject lines directly impact open rates which impact conversion rates which impact bookings which impact revenues…but we just don’t give them the attention they deserve. But we...
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01
Nov
Social media has become a staple marketing tool for today’s hospitality industry. Getting “likes” on Facebook and “followers” on Twitter are important objectives to increasing brand awareness. Other platforms are...
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23
Oct
Everyone, especially CRM vendors, often believe (hope?) data hygiene, or “data quality” is a non-issue. If ever there was an expectation just waiting to be unrealized it must be under...
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19
Oct
Data security is no longer an IT issue. Worse, it is no longer a budget issue as the potential liability is so great that it must be addressed no matter...
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11
Oct
Never have so many things been in raging conflict—the marketing department wants, no deserves, a “single view” of the company’s customers and prospects, yet the systems do not exist to...
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