Targeted Execution

The marketing database has been built, the past guest data and prospects are imported, and the pre-campaign analysis has been performed. Now it is time to execute your direct marketing strategy. As a seasoned direct marketer you know that to reach double digit returns on your marketing campaigns consumers expect an offer that is tailored to their specific requirements. With the Clairvoyix targeted marketing solution you will not only segment your campaigns by a consumers demographic, geographic, and lifestyle attributes, your campaigns will feature personalization so that your past guest and prospects know that you truly care about their needs. This alone will bring increased returns to your marketing campaigns, however with Clairvoyix we take you to the next step.

After segmentation and personalization comes cross-media campaigns that not only deliver an offer in the preferred manner for the guest and prospect, but that the offer can be delivered through several channels so that the prospect receives your message that way they want to receive it. It may be email while at work, direct mail at night, and mobile marketing (text and voice) on the go.

The Clairvoyix Campaign Manager will ensure that your targeted message reaches your audience no matter their preference for email, direct mail, text messaging or some combination of the three. Easily setup and manage multi-wave campaigns that feature control groups for the utmost in campaign measurement and refinement. Marketing users will appreciate the free-format entry of campaign names, offers, and campaign types. Campaign tracking may be developed for both known prospects (i.e. past guests) or for true prospects associated with a mass media (e.g. newspaper) campaign.

Email campaigns may be directly executed from within the Clairvoyix application or through a third-party "connection" within Clairvoyix. All statistics associated with emails, such as click-through, non-deliverable, etc. are captured. Guests who have the "do not email" privacy flag set can not be selected for an email campaign, thereby relieving marketing from the administration is this critical task.