Clairvoyix Targeted Design

Working from the strategy map and utilizing the customer data from your files (demographic information, RFM scoring, presence of children, spending habits, length of stay, etc.), we build multi-pronged direct marketing materials using variable-data printing, emails, mobile marketing and PURLs (personalized URL addresses) that are relevant and personalized to each target, keeping within your brand parameters and using your photography.

While all data suggests that personalization can greatly increase response rates versus the traditional "one-size-fits-all" approach, personalization by itself is not even the most important factor. The critical factor is the offer, and how relevant it is to the consumer. With our experience in the hospitality industry we can help you develop offers that will move the needle. Personalization provides the opportunity to make an offer that is more likely to be relevant because it is tailored to the perceived needs of the individual consumer.