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The Clairvoyix Hospitality Solution (CHS) is the premiere solution for hospitality specific marketing automation. Both affordable and effective, CHS is a true Internet application designed specifically for marketers who require quick and easy access to historical guest data and prospect data for the execution of timely marketing campaigns. Utilizing a familiar point-and-click interface, CHS users can easily identify the past guests and prospects who are most likely to respond to a given offer. Targeted marketing has never been easier, and the results have never been more quantifiable!
At Clairvoyix we believe that our marketing users deserve the results of the proper application of technology, not a crash course in the usage of analytical tools. Additionally, all of our users deserve a complete solution, with no important feature left out. Our base product rivals the functionality of the most expensive systems available, at a fraction of the cost.
The CHS system also maintains the "Do Not Call", "Do Not Email", and "Do Not Tele-market" flags, ensuring your valued guests that you respect their right to privacy, and their preferred communication medium.
Below is a summary of the features available in CHS, and with our track record of timely new releases (always included with an ASP contract) our users can expect to always be on the cutting-edge of hospitality specific marketing automation.
The Query Tool is a simple, east to use, natural language graphical user interface (GUI) that allows CHS users to easily navigate the information-rich marketing database.
Finally, properly authorized users can easily extract the list of people selected down to their desktop or laptop computers. The file is a common comma delimited file with "headers" that explain the contents of the field. This allows for the quickest campaign execution or further analysis possible. Simply extract the file and you can then: email to your fulfillment house; perform an email campaign directly, or hand off to the telemarketing group for a phone campaign.
The Display List feature is a sorted list of guest and prospect names that meet the criteria of the most recently performed query. All underlined headings in the display list allow for either an ascending (click once) or a descending (click a second time) list based on the heading selected. You can also "click" on any name to drill-down into the detail (visit history, campaign history, etc.) of the individual person.
Available Lists include:
The Standard Graphs feature allows for the graphical and textual analysis of the "people" identified by the most recently performed query. The available graphs show a distribution of your guests by location, by frequency of visits, and by demographic profile.
The Standard Reports feature displays several tabular reports allowing for a quick demographic profile and geographical distribution of the "people" identified by the most recently performed query. Additionally, you can compare your query set against the database (or another query) to see how different or similar your targeted group is relative to others in the database. The available reports show guest segments by County, DMA, and MSA. You can also determine the demographic profile of the targeted guests.
Clairvoyix provides a true On-Line Analytical Processing (OLAP) environment for customers who demand the most sophisticated analytical reporting. We can either supply the tool directly to a trained user at your organization, or we can provide the models and reports as a service.
While our base product includes RFM (how recent, frequency, monetary value) scoring, an investment in Clairvoyix means that our clients can deploy and level of marketing sophistication they desire. With Clairvoyix you have access to the most effective consumer data models without the "headache" of traditional modeling approaches. We have relationships with some of the most respected modelers in the business, and with over 150 million consumers to benchmark, you can be assured that the models will deliver the results you demand.
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Clairvoyix Integrates with Melissa Data to Deliver Accurate, Standarized Data to La Quinta Inn Suites
