Data Hygiene and Enhancement

The Clairvoyix Knowledge Factory is the foundation for effective, industry specific, database marketing. It is the most cost effective platform for the enhancement of customer data.

The Benefits of the Knowledge Factory:

• Address Hygiene 
  (US, Canada, Intl) + NCOA
• Easily append household 
  demographic data
• Privacy compliance 
  (mail, email, telephone)
• Lifestyle attributes (“psychographics”)
• Geo-coded for data visualization
• RFM scoring, predictive modeling
• Transactional data from multiple sources
• Platform for “add-on” OLAP (e.g. Cognos)

How accurately is your organization capturing information? Ask us about our simple and enlightening data quality audit