Explore MS Tag Technology

It's all about quantifiable ROI

The art and science that is consumer marketing has just taken a step closer to the science. Everyone knows that targeted marketing only works when you know a little something about the consumer. It is also common knowledge that a mix of online and offline (traditional) marketing makes sense. The problem has been to better understand who you are reaching in the offline world. That is about to change!

Mobile Tagging to the Rescue

The breakthrough technology that will allow marketers to gain valuable insight about potential customers is mobile tagging. While many different forms of "quick response codes" or QR codes have been out there for awhile, it becomes real now that the mobile phone manufacturers are enabling bar code scanning through the phone camera. Imagine passing by a poster advertising an event or product you are interested in. Without this technology you might make a mental note and hope that you remember the URL when you get in front of a computer. With mobile tagging you just point your phone (in camera mode) to the Tag and voila, you are linked to the web site with all the pertinent information, and possibly with a coupon to reward you for your "visit". Consumers demand instant gratification, and mobile tags deliver.

What this Means to Marketers

The CEO rules in tough times. This means that marketers must show quantifiable ROI from their marketing campaigns. Mobile Tags let you boldly continue an offline marketing communication strategy because you will capture the information from the interested consumer at the most opportune time...at their initial moment of interest. You can print those t-shirts, grab that billboard space, you can literally put your promotion concept on any person, place, or thing. Your customers will simply point their phone to the Tag and you will have instantly established a relationship that is truly mutually beneficial. They will appreciate your willingness to invest in a solution that gives them the information they want in the form that is most convenient. The link from offline to online is now real.

How We Bring Value to Marketers

At Clairvoyix we know that our clients understand the power of targeted marketing. While mobile tags are an emerging technology, we believe it is the answer for offline marketing analytics. This means that our clients will have quantifiable data to support offline campaigns. We may be a bit early as far as wide-spread adoption goes, but you do not have to look any further than the features existing in the current crop of mobile phones to understand where consumer marketing is headed. Let us show you how to leverage this technology to increase customer satisfaction, create new sales opportunities, and to better understand who is interested in your products and services.