The Power of Personal URLS (PURLs)

Personal URLs (called PURLs) are a powerful approach to cross-media marketing. A PURL is a website URL and web page that is personalized. It is designed to improve customer response and action.

Often the PURL is a conversion tool to collect important pieces of data and in some cases redirect visitors to some reward. The process begins with a personalized direct media piece (i.e. email or mail). The piece urges recipients to visit a website with their name in the URL. Upon arrival, the website is able to offer creative and messages based on the visitor name. Often, once an initial welcome message is displayed, a survey is presented or a form to collect personal contact information. Notice the process below:

Our clients have found PURLs to be very effective in improving lift and customer response. Explore some of the purl campaigns we have done:

High End Resort Sample

Email to PURL implementation - highly personalized.

Hotel and Hospitality Sample

Direct mail to PURL implementation - highly personalized.

Nevada Cancer Institute

Direct mail survey and letter to PURL survey implementation - highly personalized.

Destination Marketing Sample

PURL implementation.

Get in touch with us today to learn more about our PURL program. We believe you'll find a significant improvement in your direct marketing efforts.