Higher Lift Through Personalization

There is a significant difference between saying "Hey, you!" and saying "Hey, Dana Hansen!". No one wants to be approached as "you". On the flip, we all appreciate a personalized approach.

Many direct market efforts miss the ball when they canvass a segment and leave out the personalization element. The costs to show a target (Dana in this case) she is cared for and appreciated are small compared to the huge returns brought by the connection of a meaningful message.

Our variable data program allows our clients to send email, direct mail, PURL technology, etc. to their database. We are able to make drops addressing targets by name and including variable creative based on target life-style data. Here's an example:

Personalization Example: Crystal Mountain

Crystal Mountain sought a higher conversion with it's direct mail. The pieces they sent before they worked with Clairvoyix were attractive but impersonal. Feedback they received indicated that few of the targets did much more than glance at the piece before it was discarded.

Clairvoyix significantly improved their lift by applying variable personalization to the print and dramatically increased recipient response. The copy was personalized along with the creative graphics and images. In this example, we know who Dana Hansen is by the information we track in the client database. We know she has a family with children, we know her income, her past purchasing habits, and her lifestyle preferences. She received a direct mail piece with specifics she would relate to and we sent her to a Personalized URL (PURL) to take action.

Response rates are much better when valuable variable data is applied to personalized campaigns. Personalize your direct marketing efforts today to better reach your target and improve response rates. Contact us to learn more about our Variable Data Personalization Program.