CVX Knowledge Factory

The CVX Knowledge Factory is the foundation for effective, industry specific, database marketing. It is the most cost effective platform for the enhancement of customer data. It is built on an Oracle solution and is scalable, robust, and powerful.

The Benefits of the Knowledge Factory:

• Address Hygiene
• (US, Canada, Intl) + NCOA
• Easily append household
• demographic data
• Privacy compliance
• (mail, email, telephone)
• Lifestyle attributes (“psychographics”)
• Geo-coded for data visualization
• RFM scoring, predictive modeling
• Transactional data from multiple sources
• Platform for “add-on” OLAP (e.g. Cognos)

For a demo of the CVX Knowledge Factory please contact us.