Marketing Data Management Services

Customer data is extremely valuable to an organization that is serious about marketing success. If it is managed correctly, it will drive the success of most marketing activities. Most of the best companies in the world rely heavily on their database solutions. Enter the Clairvoyix solutions.

Clairvoyix database management solutions are robust and powerful. They combine the scalability and raw power of a high-performance Oracle database with the robust interactivity of Microsoft solutions.

The Benefits to the casual user:

• Database is tuned for true ad-hoc queries
• Natural language query engine without cryptic menus
• Software as a Service model—no hardware or software on-site
• Numerous “canned” reports

The Benefits to the power user:

• Enter SQL directly in the GUI
• Export tables for OLAP or Predictive Modeling

Customer databases include key demographic attributes as well as transaction history. Highly targeted campaigns are generated so costs are minimalized while success rates are improved. The result is more profitable activities.

For a demo of the Clairvoyix data management solutions and tools contact us.