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Data Hygiene & Enhancement

Is the data about my customers reliable?

You have made the effort to capture as much customer data as possible. What about duplicates, old addresses, customers who opt-out of your email list? How do you make the captured data more valuable?

 

 

The Answer: The Clairvoyix Knowledge Factory

The Clairvoyix Knowledge Factory is the foundation for effective, industry specific, database marketing. It is the most cost effective platform for the enhancement of customer data.
The Benefits of the Knowledge Factory:

  • Address Hygiene
    (US, Canada, Intl) + NCOA
  • Easily append household
    demographic data
  • Privacy compliance
    (mail, email, telephone)
  • Lifestyle attributes (“psychographics”)
  • Geo-coded for data visualization
  • RFM scoring, predictive modeling
  • Transactional data from multiple sources
  • Platform for “add-on” OLAP (e.g. Cognos)

How accurately is your organization capturing information? Ask us about our simple and enlightening data quality audit

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