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Campaign ROI
How do I measure success?
Tired of trying to relate email “opens” and “click-through” statistics to campaign ROI? Isn’t revenue associated with a purchase the true metric for measuring campaign success?
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The Answer: with Clairvoyix you will be importing the revenue transactions that define true campaign success. Marketing should not be this mysterious place commonly associated with mass media campaigns that “feel good” but are unquantifiable or misunderstood. With Clairvoyix the art truly meets the science. Numerous research studies tell us that segmented offers deliver higher returns than non-segmented offers, and personalized offers can deliver the highest returns possible. Tight budget issues? Re-allocate marketing dollars from typically in-effective mass media campaigns to targeted direct marketing. |
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